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AWETHENTIK (Awesome + Authentic) was birthed as I was meditating, doing yoga, and working on my daily devotional book. I was working on a segment about self-love and how we must be great (awesome) and true (authentic) to ourselves. I wanted yoga clothing that felt good and spoke to my true self, so I started designing AWETHENTIK and why our motto is "Be True To Yourself".


Meditate On Your Gratefulness

Get Naked

Put On Your Awethentik Clothing

Be True To Yourself


Asabi Hayes



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